Cookies are small text files which a website may put on your computer or mobile device when you first visit that website. Cookies are widely used by websites to help remember small amounts of information and give you a better experience when using the website. Certain cookies contain a limited amount of personal information, for example your IP address. However, most cookies used on our Website will not collect information that identifies you, and will instead collect more general information to help us analyze how well our Website is performing so we can improve it. Sometimes, cookies may not contain any information that personally identifies a website user, but personal data that we store about you may be linked to the information stored in and obtained from cookies. Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the website user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.